Video Production FAQ

Most Crossroad Media video productions fall between $3,000 and $20,000. The range is wide because video projects are wide: a focused, single-location interview piece with a small crew sits near the lower end, while a multi-day branded production with professional actors, several locations, and drone aerials climbs toward the upper end. The factors that move the number are concrete: how many filming days you need, how many locations we’re moving between, whether we’re casting talent, how much motion graphics and animation the edit calls for, and how many finished deliverables you want — one hero film, or a full set of cutdowns for web, social, and paid advertising. The smartest way to budget is to work backwards from what the video needs to do. A video that supports a product launch, an investment presentation, or a recruitment push carries more weight — and deserves more production — than a quick internal update. The budget should reflect the role the video plays in your business, and we’ll always tell you when a smaller production would honestly do the job. Every quote is built individually from your actual needs — concept, filming days, locations, and editing complexity — rather than forcing your project into a generic package that doesn’t quite fit. We’ve spent over a decade producing for businesses across Vancouver, Surrey, and the Lower Mainland, so we can scope quickly and accurately. Tell us what you’re trying to achieve, and we’ll give you a clear, honest number — no padding, no surprise line items. You can also see how most clients start on our Packages page.

Testimonial videos usually sit toward the lower end of our $3,000–$20,000 production range — they typically need one well-planned filming session, real customers instead of actors, and clean, focused editing. If we film several testimonials in a single day, the cost per video drops further, which is why many clients batch two or three customer stories into one session. They’re also consistently the highest-converting content a business can own: a real customer explaining, in their own words, why they chose you will outsell any script we could write. Most testimonial projects include interview preparation, on-location filming, b-roll of your product or service in action, and a polished edit with captions ready for your website and social channels. Tell us who your happiest customers are and we’ll scope a testimonial package for your situation — get in touch.

Promotional videos span the full breadth of our $3,000–$20,000 range, because creative ambition varies more here than anywhere else: length, locations, talent, motion graphics, and how much of the story already exists versus what we create from scratch. A punchy single-location promo with motion graphics lands near the lower end; a cinematic multi-location piece with actors and drone aerials moves up the scale. When we scope a promo, we tell you up front what your budget can realistically deliver — and where each extra dollar visibly shows up on screen. And if budget is the main constraint, ask us about AI production as well: for some promotional concepts, our AI commercial work ($1,500–$5,000) achieves the same goal at a fraction of the cost.

Everything from idea to final file: pre-production (concept development, scripting, talent acquisition), production (professional film crew and drone aerials), and post-production (editing, motion graphics, colour grading, and sound design). You can hire us for the full journey or just the stages you need.

Yes — scripting is part of our pre-production service. We develop concepts, write scripts, and build storyboards tailored to your brand and goals. You approve everything before a camera rolls.

Yes — and it matters more than people think. We prepare interview questions designed to pull out natural, usable answers, and we coach your people on camera so they sound like themselves, not like a press release. The best soundbites are made by good questions.

Yes — professional voiceover is part of our post-production toolkit, in the style and tone your project needs.

Yes — drone aerials are one of our signature services, and all of our drone work is Transport Canada certified. Few things elevate a corporate or commercial video like a cinematic aerial shot of your location, site, or city — and certification means it’s captured legally and safely, with the paperwork to prove it.

Yes — talent acquisition is part of our pre-production service. We source and coordinate professional actors and presenters suited to your concept, your audience, and your budget.

Yes — every track in your video is properly licensed for commercial use. No copyright strikes, no takedowns, no awkward calls from a label.

That’s where we’re strongest. Most clients come to us with a goal, not a finished idea — we develop the concept, the angle, and the story that gets you there. Every brand has a story; helping you tell yours is the whole job.

Yes. We’re based in Surrey and film across Vancouver, Burnaby, Richmond, the whole Lower Mainland, up the Sea-to-Sky corridor to Squamish and Whistler, out to Abbotsford, and over to Victoria. For the right project, we’ll go further — ask.

All the time. Vancouver is where most of our work happens, but our service area runs from Whistler to Abbotsford and includes Vancouver Island. Travel within the Lower Mainland is simply part of the job.

Most corporate and testimonial projects need just one well-planned filming day — good pre-production is what makes that possible. Larger commercial productions with multiple locations or actors may need two or more. We’ll tell you exactly what your project requires when we scope it.

Shorter than most companies want, longer than a social clip. For a main company or brand video, 60–90 seconds is the sweet spot — long enough to tell a story, short enough that people finish it. Testimonials work well at 1–2 minutes. And from any of those, we can cut 15–30 second versions for ads and social.

A typical corporate project runs a few weeks from kickoff to final delivery: pre-production and scheduling, the filming day(s), then editing, revisions, and polish. Need it faster for a launch or event? Tell us the deadline — rush timelines are often possible with planning.

Yes — event coverage is one of our core services. We film conferences, galas, product launches, and corporate events across Vancouver and the Lower Mainland, with packages built around your agenda: half-day coverage, full conference days, or multi-day events. You get a crew that knows how to capture the energy of a live room without getting in the way of it.

A single-day conference package with filming and editing typically runs between $1,500 and $5,000, depending on the hours of coverage and the deliverables you need. Multi-day conferences scale from there — our packages are priced by the number of days of coverage. Send us your event agenda and we’ll quote it precisely — get in touch.

As fast as 24 hours after the event. A next-day recap lands while the buzz is still alive — attendees share it, sponsors love it, and the people who missed it get instant motivation to register next year. If you want a highlight package across multiple formats, we’ll build the delivery schedule around your marketing plan.

A polished recap video is the centrepiece, and around it we can deliver vertical cutdowns for Reels and Shorts, photos for your social channels and website, and longer edits of key moments. Tell us where the content needs to live and we’ll shoot the day with those deliverables in mind.

Yes — multi-day coverage is simply a matter of scaling the package to your schedule. We map coverage to your agenda: keynotes, panels, networking moments, sponsor activations, and the in-between energy that makes a recap feel alive. If you’d like a recap for each day of the event, we can plan for that too.

Every project includes three rounds of revisions, spelled out in the contract we sign with every client — so expectations are clear before production starts, and there are never billing surprises. You see the edit at set checkpoints and shape it before final delivery; most projects land on the final cut within those three rounds.

Whatever your channels need: widescreen for web and TV, vertical for Reels and Shorts, square for feeds, plus any specific specs your media buyer or broadcaster requires. One production, every format.

Yes — captions are essential, since most social video gets watched on mute. We deliver captioned versions ready for every platform, styled to stay readable and on-brand.

Yes — social-first content is a core part of what we do, from monthly content packages to cutting your hero video into a month’s worth of posts. See the Monthly Content section below for how that service works.

Absolutely — it’s one of the smartest investments you can make. One strong interview or brand film can become a dozen short clips for Instagram and LinkedIn. If you have existing footage sitting unused, we can mine that too.

Yes — testimonials are one of our most requested services, and we’ve refined how to make them feel real: thoughtful interview questions, relaxed direction, and editing that keeps the human moments in. Real customers saying real things outperform any script.

Every brand has a story — let us help you tell yours. That sentence has been on our website for years because it’s the heart of what we do: finding the angle that makes people care about your company, then crafting it into film.

Over a decade we’ve filmed for tourism, sports, charities, manufacturers, tech companies, hospitality, real estate, professional services, and events — including work for national brands and broadcasters. Different industries, same goal: content that generates results.

A monthly content package keeps your brand consistently visible without you having to think about it. Each month we plan, film, and edit a batch of professional videos built for your social channels — a steady stream of content instead of one expensive video that has to last a year.

Our monthly content packages run from about $1,500 to $5,000 per month depending on your needs, and typically deliver between 20 and 30 reels each month. We build every monthly plan around your goals and budget — one efficient filming session produces a surprising amount of content, so your channels stay consistently fed.

Typically once or twice a month, in efficient batch sessions. We plan each shoot in advance so every minute on camera turns into usable content.

More than most people expect. With a planned shot list, one filming day routinely produces a full month of short-form content — multiple talking-point videos, b-roll for weeks of posts, and material we can keep recutting later. Planning is the multiplier.

Monthly content runs on a steady rhythm: film, edit, deliver, post — repeat. Your content calendar is planned ahead, so videos are ready when they’re scheduled to go out, not scrambled together the night before.

Yes — that’s the entire advantage. We plan your content calendar weeks ahead, batch the filming, and deliver videos ready to post on schedule. Your marketing stops living day-to-day.

Yes — through our content partnership with Digital Trek. We handle the strategy, filming, editing, and captions; our social media management partner handles the uploading, scheduling, and day-to-day account management. One pipeline, fully handled — you approve the content, and we take care of the rest.

Yes — each video comes with platform-ready captions and descriptions written to match your brand voice, so posting takes minutes, not meetings.

Yes — Reels, Stories, and feed posts, shot and edited vertical-first with captions on. Instagram is where most of our monthly content clients see the fastest growth.

Yes — thought-leadership clips, company updates, and culture content tuned to LinkedIn’s more professional audience. For B2B companies, it’s often the highest-value channel in the monthly mix.

Only if you want to be. Founder-led content performs brilliantly, but we also build monthly packages around your team, your customers, your product, and b-roll storytelling. There’s a content strategy for every comfort level.

Yes — this is half coaching, half filmmaking. Good interview questions, a relaxed set, and a few sessions of practice change everything; most clients stop noticing the camera by month two. Nobody is born good on camera — it’s a skill, and we teach it.

Yes — existing footage, phone clips, event recordings, old campaigns. We can cut, grade, caption, and repackage what you already own into fresh content. It’s often the cheapest month of content you’ll ever buy.

Any business that needs to stay visible: local service businesses building trust, B2B companies nurturing long sales cycles, brands growing on Instagram, founders building a personal brand, and organizations that are tired of their social channels going quiet for months. If showing up consistently would grow your business, monthly content is the engine.